Brand Impact Insights

A brand is more than business—it’s a human enterprise with a pulse. At AR Media, Brand Impact Insights is where we share what we’ve learned at the crossroads of culture, law, and media about how voices are heard, remembered, and sustained. These are not forecasts or spin, but grounded reflections—offered to leaders, creators, and organizations striving to keep the human pulse of their brand alive and impactful.


two human hands painting

A Tale of Two Hearts: The Birth of AR Media Consulting

At SXSW 2020 in Austin, Texas, a chance meeting sparked a heartfelt partnership between Andrew Rossow and Cassie Bilyeu, inspiring the creation of AR Media to drive meaningful media change.
Texas SB140 mini-TCPA marketing compliance law impacting Texas businesses, publishers, and agencies in 2025.

Is Your Marketing Strategy Compliant in Texas? The Answer Just Changed with SB140.

Texas SB140: What businesses, publishers, and agencies must know to stay compliant, protect consumers, and avoid legal risks.
Texas SB140 SMS marketing compliance law impacting global news publishers in 2025.

Navigating Texas SB140: Newsroom Alerts or Marketing?

Texas SB140 imposes strict SMS marketing rules for news publishers and PR firms. Ensure compliance now to protect revenue, reputation, and avoid costly legal penalties.